Marketing Strategies

In the era of constant scrolling, push notifications, and fast thumb swipes, email marketing is no longer just about showing up in an inbox, it’s about showing up right on their phone, at the right moment, with the right design. And that means going mobile-first.

In a world dominated by industry giants with deep pockets and massive reach, it can be easy for small businesses to feel overshadowed. But here’s the truth! Small businesses can compete and win against big brands.

Post-purchase emails are one of the most powerful tools in an eCommerce marketer’s toolkit. They’re not just about thanking your customers for their purchase – they’re an opportunity to nurture your relationship with them, increase engagement, and drive additional revenue. But how do you make these emails truly stand out?

In this blog, we’re going to dive into the best times to send emails, uncover some lesser-known insights, and hopefully provide you with some fresh ideas to make your email campaigns more successful.

When Google introduced AMP for email in March 2019, it set the stage for a new era of interactivity and real-time content within email marketing. With the ability to include interactive features like forms, carousels, and menus, AMP brought landing-page-like functionality to inboxes, promising to enhance the user experience. As we enter 2025, AMP emails continue to redefine email marketing strategies, allowing businesses to engage their audiences with dynamic content directly in their inbox.

As we move into 2025, email marketing continues to stand tall as one of the most effective tools for engaging customers, building relationships, and driving sales. As per studies done by Shopify, a whopping 87% of marketing leaders consider email marketing essential to their company’s success. Moreover, 52% of email professionals saw their campaign ROI double between 2022 and 2023. These statistics prove the unparalleled potential of email marketing.

Growing your revenue doesn’t always require finding new customers, sometimes, the solution lies in getting more value from the ones you already have. Increasing the Average Order Value (AOV) is one of the most cost-effective ways to boost profitability while delivering more value to your customers. Let’s explore innovative and impactful strategies to encourage higher spending per transaction.

In this article, we are going to look into 5 of the most effective behavioral triggered campaigns that can turn those ‘almost’ lost sales into success stories.

Ever sent an email that never arrived? Bounced emails can be frustrating for both you and your subscribers. They miss out on your updates, and it hurts your ability to reach them in the future. A high email bounce rate can be detrimental to your email marketing efforts, affecting your sender reputation and overall deliverability.