How Tata1MG Achieved 93% Inboxing and Boosted Reach by 41%
Forest Essentials, founded in 2000 by Mira Kulkarni, emerges as a distinctive player in India’s burgeoning luxury Ayurveda skincare and wellness industry.
Case study
Marketing Strategies
Mobile-first emails: Design for the thumb
In the era of constant scrolling, push notifications, and fast thumb swipes, email marketing is no longer just about showing up in an inbox, it’s about showing up right on their phone, at the right moment, with the right design. And that means going mobile-first.
Marketing Strategies
Small Business Strategies to Beat Big Competitors
In a world dominated by industry giants with deep pockets and massive reach, it can be easy for small businesses to feel overshadowed. But here’s the truth! Small businesses can compete and win against big brands.
Privacy changes
Navigating through Apple’s mail privacy protection
When Apple introduced its Mail Privacy Protection (MPP) feature alongside iOS 15 in September 2021, the email marketing landscape slowly evolved rather than revolutionized. For marketers, it was a root shift in how we thought about and tackled measuring engagement, beyond a feature upgrade. As the hitherto dependable metrics of open rates and precise audience segmentation began to crumble, we had to rethink our approaches and devise new, more sustainable ways of connecting with our audience.
Marketing Strategies
Retention marketing: creating customers for life
Post-purchase emails are one of the most powerful tools in an eCommerce marketer’s toolkit. They’re not just about thanking your customers for their purchase – they’re an opportunity to nurture your relationship with them, increase engagement, and drive additional revenue. But how do you make these emails truly stand out?
Marketing Trends
Creator economy: The future of digital entrepreneurship
A digital ecosystem where individuals can monetize their skills, content, and expertise independently, without relying on traditional jobs. With the expansion of social media, online platforms, and diverse monetization tools, creators are now shaping successful careers on their own terms.
Marketing Trends
10 Creative post-purchase email campaigns & how to create them
Post-purchase emails are one of the most powerful tools in an eCommerce marketer’s toolkit. They’re not just about thanking your customers for their purchase – they’re an opportunity to nurture your relationship with them, increase engagement, and drive additional revenue. But how do you make these emails truly stand out?
Marketing Trends
9 common mistakes to avoid in your newsletter
Newsletters are one of the most effective ways to connect with your audience, but many businesses still miss the mark when crafting them. Whether it’s failing to personalize content or neglecting mobile optimization, common mistakes are easy to make. These missteps can affect your open rates, click-through rates, and overall engagement. In this post, we’ll walk you through nine common newsletter mistakes most marketers overlook—and how you can avoid them. Let’s dive in and make sure your next newsletter delivers the impact you’re aiming for.
Company & Product
How to restore your sending reputation?
Imagine this: You’ve spent months building your email list, crafting the perfect campaigns, and hitting send with confidence only to see your open rates plummet and your emails land in spam. Frustrating, right? Your sender reputation is at stake, and if you don’t fix it, your emails might never reach the inbox again.
